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The right offer for every platform

It is precisely because not every offer is attractive for every target group that, with the wide-ranging portfolio of the Mediengruppe RTL, we are perfectly equipped to meet the demands of the advertising market. And our clients appreciate the fact that our saleshouse, IP Deutschland, has the right sales offering for everyone.

Our advertising marketing business is based on the sale of various target group contacts. IP Deutschland has compiled many years of expertise in creating the right contemporary ad products for the corresponding demand. Since we are suppliers of moving images for all platforms and thus can reach any audience via the various distribution channels and on a variety of end devices, IP Deutschland offers marketing for every form of TV and online content from a single source. IP Deutschland also develops attractive ad forms for all platforms, linear and non-linear, PC, laptop, tablet or Smartphone. As such, our clients can reach their desired target group on any end device using ad solutions that are also easy to book. Concurrently, we use intensive research to continuously document the impact of TV and moving image advertising and to continue to optimize our offerings.

Also, as it pertains to marketing, we have kept a watchful eye on technological developments going hand in hand with the digitalization of the market, and have actively been involved in developing them. Accordingly, we have, for example, profited in Germany from marketing content in the internet thanks to our shareholder RTL Group having SpotX in its portfolio, a world-wide leading platform for the automated sale of video advertising. The IP affiliate Netzathleten Media is also betting on technology from SpotX for the integration and management of its video inventory and these partners are teaming up on the special development of video ad forms.

Transaction and licensing revenues

In addition to ad revenues, transaction and licensing revenues are also part of marketing. The granting of licenses for broadcaster and format brands forms the basis of our licensing business. Furthermore, joint ventures with the entertainment industry have also been a solid component of our license marketing portfolio. With the music label "Music for Millions" the Mediengruppe RTL provides its partners in the music sector the perfect promotional vehicle for artists and their releases. In the area of video-on-demand in the Mediengruppe RTL‘s transaction business segment, the TV NOW brand permits the purchase of content or subscription access to series like the soap GZSZ. These can be streamed via our platforms or downloaded via offerings such as iTunes or Amazon Instant Video. Moreover, another affiliate of the Mediengruppe RTL company, Universum Film, offers its own content and also operates both as a digital and traditional distributor for companies outside the Mediengruppe RTL. Universum Film is also active on the market as a theatrical distributor and co-producer.

We grant the transmission rights of our programming to various platform operators. Here the decisive roles are played by the live signal transmission in SD and HD, but also recording and time-shifted replay, video-on-demand as well as mobile distribution. The core of the platform business currently comprises the distribution of our HD programs. Besides that, we also develop our own offerings to make available with our brands independent of platform operators. This involves the set up and expansion of our own platforms such as TV NOW.

Vermarktung Cornelia Krebs

Leiterin Werbewirkungsforschung Mediengruppe RTL Deutschland